{"id":11113,"date":"2025-05-12T16:25:50","date_gmt":"2025-05-12T19:25:50","guid":{"rendered":"https:\/\/blog.brightcities.city\/?p=11113"},"modified":"2025-05-19T16:01:57","modified_gmt":"2025-05-19T19:01:57","slug":"%f0%9f%8c%8d-a-cidade-de-15-minutos-chega-ao-brasil-%f0%9f%9a%b6%e2%99%82%ef%b8%8f%f0%9f%9a%b4%e2%99%80%ef%b8%8f-%ef%bf%bc","status":"publish","type":"post","link":"https:\/\/blog.brightcities.city\/pt-br\/%f0%9f%8c%8d-a-cidade-de-15-minutos-chega-ao-brasil-%f0%9f%9a%b6%e2%99%82%ef%b8%8f%f0%9f%9a%b4%e2%99%80%ef%b8%8f-%ef%bf%bc\/","title":{"rendered":"\ud83c\udf0d A Cidade de 15 Minutos chega ao Brasil! \ud83d\udeb6\u200d\u2642\ufe0f\ud83d\udeb4\u200d\u2640\ufe0f"},"content":{"rendered":"\n<p>A ideia \u00e9 simples e poderosa: transformar as cidades para que tudo aquilo que seus habitantes precisam esteja a uma curta caminhada ou pedalada de casa \u2013 ou seja, a <strong>15 minutos de dist\u00e2ncia<\/strong>.<\/p>\n\n\n\n<p>Esse conceito inovador \u00e9 o tema do novo livro de <strong>Carlos Moreno<\/strong>, renomado urbanista franco-colombiano e criador da ideia da Cidade de 15 Minutos. O livro, agora lan\u00e7ado no Brasil, apresenta solu\u00e7\u00f5es pr\u00e1ticas para tornar os centros urbanos mais <strong>sustent\u00e1veis, humanos e conectados<\/strong>.<\/p>\n\n\n\n<p>\ud83d\udcda Na obra, Moreno compartilha t\u00e9cnicas baseadas em ci\u00eancia e pesquisa, destacando como cidades ao redor do mundo, como Paris, est\u00e3o adotando esse conceito como uma <strong>ferramenta potente de planejamento urbano<\/strong>. A proposta \u00e9 clara: reduzir a depend\u00eancia dos autom\u00f3veis e promover uma melhor qualidade de vida nas cidades.<\/p>\n\n\n\n<p>\ud83c\udf31 Segundo Moreno, quando oferecemos um ambiente urbano que incentiva a proximidade e a conviv\u00eancia, <strong>redescobrimos o valor da comunidade e da solidariedade urbana<\/strong>.<\/p>\n\n\n\n<p>\ud83d\udca1 <strong>Sobre o autor:<\/strong><br>Carlos Moreno \u00e9 professor associado do Institut d\u2019Administration des Entreprises (IAE), da Universidade Paris 1 Panth\u00e9on-Sorbonne, e um dos principais nomes no campo do urbanismo inteligente. Seu conceito de Cidade de 15 Minutos j\u00e1 foi adotado por diversas metr\u00f3poles globais e se consolidou como uma refer\u00eancia em planejamento sustent\u00e1vel.<\/p>\n\n\n\n<p>\ud83c\udf89 A <strong>Bright Cities<\/strong> esteve presente no lan\u00e7amento no Brasil e recomenda essa leitura inspiradora para todos que desejam pensar o futuro das cidades!<\/p>\n\n\n\n<p>\ud83d\udc49 Saiba mais sobre o livro e adquira sua c\u00f3pia: <a class=\"\" href=\"https:\/\/bei.com.br\/post\/lancamento-a-cidade-de-15-minutos-carlos-moreno\/90\">A Cidade de 15 Minutos &#8211; Carlos Moreno<\/a><\/p>\n\n\n\n<p>Livro dispon\u00edvel para compra na Editora BEI: <a href=\"https:\/\/bei.com.br\/livro\/a-cidade-de-15-minutos\/304\">https:\/\/bei.com.br\/livro\/a-cidade-de-15-minutos\/304<\/a><\/p>\n\n\n\n<p>Vamos juntos repensar as cidades para torn\u00e1-las mais humanas, conectadas e sustent\u00e1veis! \ud83d\udc9a<\/p>\n\n\n\n<p>#BrightCities #CidadesSustent\u00e1veis #CidadeDe15Minutos #Urbanismo #CarlosMoreno #PlanejamentoUrbano<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1080 \/ 1080;\" width=\"1080\" controls src=\"https:\/\/blog.brightcities.city\/wp-content\/uploads\/2025\/05\/1.mp4\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1280\" style=\"aspect-ratio: 720 \/ 1280;\" width=\"720\" controls src=\"https:\/\/blog.brightcities.city\/wp-content\/uploads\/2025\/05\/WhatsApp-Video-2025-05-12-at-15.11.17.mp4\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"933\" height=\"619\" src=\"https:\/\/i0.wp.com\/blog.brightcities.city\/wp-content\/uploads\/2025\/05\/Screen-Shot-2025-05-12-at-16.02.50.png?resize=933%2C619&#038;ssl=1\" alt=\"\" class=\"wp-image-11121\"\/><figcaption>O urbanista fraco-colombiano <strong>Carlos Moreno <\/strong><\/figcaption><\/figure>\n\n\n\n<p>Falando em cidades de 15 minutos, aqui vai uma dica: ou\u00e7a o podcast que participamos junto com Philip Yang realizado por Flavio Tavares e Welcome Tomorrow, que continua extremamente atual e relevante sobre o tema!<\/p>\n\n\n\n<p><strong>EP2 | hashtag#Cidades: Voc\u00ea vai querer morar\u2026<br><\/strong><a href=\"https:\/\/creators.spotify.com\/pod\/show\/welcome-tomorrow\/episodes\/EP2--Cidades-Voc-vai-querer-morar-numa-cidade-de-15-minutos-e176qta\/a-a6gk5cd\">https:\/\/creators.spotify.com\/pod\/show\/welcome-tomorrow\/episodes\/EP2&#8211;Cidades-Voc-vai-querer-morar-numa-cidade-de-15-minutos-e176qta\/a-a6gk5cd<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1200\" height=\"413\" src=\"https:\/\/i0.wp.com\/blog.brightcities.city\/wp-content\/uploads\/2025\/05\/Screen-Shot-2025-05-12-at-16.07.58.png?resize=1200%2C413&#038;ssl=1\" alt=\"\" class=\"wp-image-11123\"\/><\/figure>\n\n\n\n<p>\u2018A cidade \u00e9 para as pessoas\u2019, diz urbanista franco-colombiano Carlos Moreno<\/p>\n\n\n\n<p>Leia mais em: <a href=\"https:\/\/veja.abril.com.br\/economia\/a-cidade-e-para-as-pessoas-diz-urbanista-franco-colombiano-carlos-moreno\/\">https:\/\/veja.abril.com.br\/economia\/a-cidade-e-para-as-pessoas-diz-urbanista-franco-colombiano-carlos-moreno\/<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A ideia \u00e9 simples e poderosa: transformar as cidades para que tudo aquilo que seus habitantes precisam esteja a uma curta caminhada ou pedalada de casa \u2013 ou seja, a 15 minutos de dist\u00e2ncia. Esse conceito inovador \u00e9 o tema do novo livro de Carlos Moreno, renomado urbanista franco-colombiano e criador da ideia da Cidade &#8230; <a title=\"\ud83c\udf0d A Cidade de 15 Minutos chega ao Brasil! \ud83d\udeb6\u200d\u2642\ufe0f\ud83d\udeb4\u200d\u2640\ufe0f\" class=\"read-more\" href=\"https:\/\/blog.brightcities.city\/pt-br\/%f0%9f%8c%8d-a-cidade-de-15-minutos-chega-ao-brasil-%f0%9f%9a%b6%e2%99%82%ef%b8%8f%f0%9f%9a%b4%e2%99%80%ef%b8%8f-%ef%bf%bc\/\" aria-label=\"Read more about \ud83c\udf0d A Cidade de 15 Minutos chega ao Brasil! \ud83d\udeb6\u200d\u2642\ufe0f\ud83d\udeb4\u200d\u2640\ufe0f\">Ler mais<\/a><\/p>\n","protected":false},"author":4,"featured_media":11115,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[46],"tags":[],"class_list":["post-11113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cidades-inteligentes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ud83c\udf0d A Cidade de 15 Minutos chega ao Brasil! \ud83d\udeb6\u200d\u2642\ufe0f\ud83d\udeb4\u200d\u2640\ufe0f - Blog Bright Cities<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.brightcities.city\/pt-br\/\ud83c\udf0d-a-cidade-de-15-minutos-chega-ao-brasil-\ud83d\udeb6\u2642\ufe0f\ud83d\udeb4\u2640\ufe0f-\ufffc\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ud83c\udf0d A Cidade de 15 Minutos chega ao Brasil! \ud83d\udeb6\u200d\u2642\ufe0f\ud83d\udeb4\u200d\u2640\ufe0f - Blog Bright Cities\" \/>\n<meta property=\"og:description\" content=\"A ideia \u00e9 simples e poderosa: transformar as cidades para que tudo aquilo que seus habitantes precisam esteja a uma curta caminhada ou pedalada de casa \u2013 ou seja, a 15 minutos de dist\u00e2ncia. 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