{"id":5257,"date":"2022-08-23T13:08:12","date_gmt":"2022-08-23T13:08:12","guid":{"rendered":"https:\/\/blog.brightcities.city\/?p=5257"},"modified":"2022-10-18T19:22:42","modified_gmt":"2022-10-18T19:22:42","slug":"bright-cities-e-bright-companies-dos-ods-ao-esg%ef%bf%bc","status":"publish","type":"post","link":"https:\/\/blog.brightcities.city\/pt-br\/bright-cities-e-bright-companies-dos-ods-ao-esg%ef%bf%bc\/","title":{"rendered":"Dos ODS ao ESG: Bright Cities e Bright Companies"},"content":{"rendered":"\n<p>H\u00e1 uma conex\u00e3o direta entre as siglas <strong>ODS<\/strong> (Objetivos do Desenvolvimento Sustent\u00e1vel) da \u201cAgenda 30\u201d, firmada no \u00e2mbito da ONU, e a sigla mais quente do momento no mundo empresarial, o <strong>ESG<\/strong> (<em>Environmental, social, and corporate governance<\/em>).&nbsp;<\/p>\n\n\n\n<p>Ambas remetem as ideias de sustentabilidade e \u201c<strong>desenvolvimento sustent\u00e1vel<\/strong>\u201d, ideias norte que buscam dar concretude em \u00e2mbitos e escalas distintas, e representam <strong>momentos hist\u00f3ricos de um mesmo longo caminho de discuss\u00f5es globais <\/strong>destas que tomou forma, sobretudo, a partir do famoso \u201c<em>Brundtland Report<\/em>\u201d de 1987.<\/p>\n\n\n\n<p>L\u00e1 o termo \u201cdesenvolvimento sustent\u00e1vel\u201d ganhou defini\u00e7\u00e3o e, desde ent\u00e3o, caminhou de um foco estritamente ambiental, para reconhecer a interdepend\u00eancia do ambiental com o social e o econ\u00f4mico, que passaram a compor o chamado \u201ctrip\u00e9 da sustentabilidade\u201d, que logo se ampliaria ainda mais para incluir considera\u00e7\u00f5es sobre institucionalidade e governan\u00e7a.&nbsp;<\/p>\n\n\n\n<p>No caso da sigla ODS, agora em 2015, no cont\u00ednuo esfor\u00e7o em tornar o conceito de desenvolvimento sustent\u00e1vel uma realidade concreta, apareceu da \u201c<strong>Agenda 2030<\/strong>\u201d sob a forma de 17 Objetivos de Desenvolvimento Sustent\u00e1vel (ODS) com 169 metas, unidos sob os temas dos \u201c5 P\u2019s\u201d (<em>people, planet, prosperity, peace e partnership<\/em>), aprovados por todos os pa\u00edses reunidos na Assembleia Geral das Na\u00e7\u00f5es Unidas.&nbsp;<\/p>\n\n\n\n<p>Os ODS passaram ent\u00e3o a inspirar a a\u00e7\u00e3o de uma multiplicidade de atores sociais, especialmente \u00f3rg\u00e3os internacionais e governos (nacional, regional e local); e seus efeitos provavelmente persistir\u00e3o e continuar\u00e3o a crescer, \u00e0 medida que mais e mais participantes passam apoiar esse esfor\u00e7o crucial.<\/p>\n\n\n\n<p>Outros importantes atores para a concretiza\u00e7\u00e3o dos ODS s\u00e3o as empresas, que j\u00e1 no ano 2000 sinalizaram seu compromisso global com o desenvolvimento sustent\u00e1vel aderindo ao <strong>Pacto Global das Na\u00e7\u00f5es Unidas<\/strong> (<em>United Nations Global Compact<\/em>), um pacto n\u00e3o vinculativo para incentivar empresas em todo o mundo a adotarem pol\u00edticas sustent\u00e1veis e a relatarem sua implementa\u00e7\u00e3o.&nbsp;<\/p>\n\n\n\n<p>O Pacto Global da ONU \u00e9 a maior iniciativa de sustentabilidade corporativa do mundo. Sob sua supervis\u00e3o e do governo su\u00ed\u00e7o em 2005, vinte institui\u00e7\u00f5es financeiras de 9 pa\u00edses participaram da Confer\u00eancia \u201cWho Cares Wins\u201d cujo relat\u00f3rio final conclama o mercado financeiro a incluir informa\u00e7\u00f5es n\u00e3o financeiras, mas de poss\u00edvel impacto financeiro, em suas an\u00e1lises de investimento, informa\u00e7\u00f5es essas popularizadas, ent\u00e3o, sob a sigla ESG. Da\u00ed em seguida a aten\u00e7\u00e3o para o ESG seguiu crescendo em popularidade mundial.<\/p>\n\n\n\n<p>Podemos dizer, portanto, que as duas siglas, ODS e ESG, se encontram em seus prop\u00f3sitos para o desenvolvimento sustent\u00e1vel. ESG, de forma mais restrita em escala, traduz as considera\u00e7\u00f5es da sustentabilidade num n\u00edvel micro (nas empresas e portf\u00f3lios de investimento), os ODS, em um n\u00edvel macro (local, regional, nacional e global).&nbsp;<\/p>\n\n\n\n<p>O esperado, assim, \u00e9 que o alinhamento das estrat\u00e9gias ESG das empresas (em seu n\u00edvel micro), com as da sustentabilidade de n\u00edvel macro delineadas pelas ODS, representa a melhor solu\u00e7\u00e3o em termos de maximiza\u00e7\u00e3o de impacto s\u00f3cioecon\u00f4mico positivo para o desenvolvimento sustent\u00e1vel.&nbsp;<\/p>\n\n\n\n<p>E tal proveitosa sinergia, sem d\u00favida, dever\u00e1 partir de um cuidado rigoroso com a coleta, organiza\u00e7\u00e3o e divulga\u00e7\u00e3o dos dados de sustentabilidade dos entes p\u00fablicos e empresas. \u00c9 a\u00ed que n\u00f3s podemos ajudar! Caminhando agora de nossa expertise com a Bright Cities e os dados do setor p\u00fablico para ampliar nosso foco com um novo programa destinado ao setor empresarial, a Bright Companies.<\/p>\n\n\n\n<p>O entendimento e a aplica\u00e7\u00e3o de crit\u00e9rios ESG pelas empresas brasileiras \u00e9 cada vez mais amplo, evidenciado pelo aumento dos relat\u00f3rios de sustentabilidade destas, al\u00e9m dos muitos eventos, cursos, webinars, not\u00edcias, sobretudo a partir da pandemia do COVID-19.&nbsp;<\/p>\n\n\n\n<p>J\u00e1 se acumulam muitas evid\u00eancias de que atuar orientado por uma estrat\u00e9gia ESG amplia a competitividade, seja no mercado interno ou externo, produz custos mais baixos, melhora a reputa\u00e7\u00e3o e traz maior resili\u00eancia em meio \u00e0s incertezas e vulnerabilidades.<\/p>\n\n\n\n<p>Os diversos stakeholders de uma empresa (investidores, consumidores, fornecedores, trabalhadores, comunidades, e governos) cada vez mais t\u00eam consci\u00eancia da import\u00e2ncia e levam em conta em suas decis\u00f5es os t\u00f3picos cobertos pela sigla ESG. Estes buscam de perto a indica\u00e7\u00e3o de solidez na condu\u00e7\u00e3o da estrat\u00e9gia ESG de uma organiza\u00e7\u00e3o, evidenciada, principalmente, por relat\u00f3rios ou outras comunica\u00e7\u00f5es corporativas, cuja qualidade depender\u00e1 da qualidade no trato de um conjunto de dados diversos.<\/p>\n\n\n\n<p>N\u00e3o existe padr\u00e3o \u00fanico de relat\u00f3rios ESG para avaliar ou julgar a conformidade<\/p>\n\n\n\n<p>ESG das empresas. As m\u00e9tricas e os esquemas de pondera\u00e7\u00e3o diferem, o que pode dificultar compara\u00e7\u00f5es adequadas. S\u00e3o muitas as institui\u00e7\u00f5es que oferecem diretrizes para as empresas entenderem quais informa\u00e7\u00f5es relacionadas ao ESG devem divulgar. Por meio de seus padr\u00f5es, influenciam as empresas sobre quais indicadores ESG relatar e quais m\u00e9todos usadas para medir essas m\u00e9tricas.<strong><em>&nbsp;<\/em><\/strong><\/p>\n\n\n\n<p>\u00c9 para simplificar tudo isso que criamos a Bright Companies!<\/p>\n\n\n\n<p>Do diagn\u00f3stico ESG, s\u00e3o elaboradas as estrat\u00e9gias, e estas, podem estar alinhadas \u00e0s demandas internas ou, de forma mais ambiciosa e impactante \u00e0s localidades, isto \u00e9, as necessidades do munic\u00edpio da empresa. Nesta sinergia, sob as diversas formas de colabora\u00e7\u00e3o p\u00fablico-privada, a Bright Companies tamb\u00e9m pode ajudar&#8230;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.brightcities.city\/wp-content\/uploads\/2022\/10\/Sem-nome-7-%C3%97-7-cm-1-2.png?resize=236%2C236&amp;ssl=1\" alt=\"\" class=\"wp-image-5425\"\/><\/figure>\n\n\n\n<p>Lucas Tozo<\/p>\n\n\n\n<p>Analista de Pesquisa em Desenvolvimento Sustent\u00e1vel | ESG | Advogado<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.linkedin.com\/in\/lucas-tozo-922944163\/\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.brightcities.city\/wp-content\/uploads\/2022\/10\/Sem-nome-7-%C3%97-7-cm-4-1.png?resize=90%2C90&amp;ssl=1\" alt=\"\" class=\"wp-image-5427\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>H\u00e1 uma conex\u00e3o direta entre as siglas ODS (Objetivos do Desenvolvimento Sustent\u00e1vel) da \u201cAgenda 30\u201d, firmada no \u00e2mbito da ONU, e a sigla mais quente do momento no mundo empresarial, o ESG (Environmental, social, and corporate governance).&nbsp; Ambas remetem as ideias de sustentabilidade e \u201cdesenvolvimento sustent\u00e1vel\u201d, ideias norte que buscam dar concretude em \u00e2mbitos e &#8230; <a title=\"Dos ODS ao ESG: Bright Cities e Bright Companies\" class=\"read-more\" href=\"https:\/\/blog.brightcities.city\/pt-br\/bright-cities-e-bright-companies-dos-ods-ao-esg%ef%bf%bc\/\" aria-label=\"Read more about Dos ODS ao ESG: Bright Cities e Bright Companies\">Ler mais<\/a><\/p>\n","protected":false},"author":5,"featured_media":5255,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[46],"tags":[101,33,52,32],"class_list":["post-5257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cidades-inteligentes","tag-brightcities-2","tag-governanca","tag-indicadores","tag-smartcities-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dos ODS ao ESG: Bright Cities e Bright Companies - Blog Bright Cities<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.brightcities.city\/pt-br\/bright-cities-e-bright-companies-dos-ods-ao-esg\ufffc\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dos ODS ao ESG: Bright Cities e Bright Companies - Blog Bright Cities\" \/>\n<meta property=\"og:description\" content=\"H\u00e1 uma conex\u00e3o direta entre as siglas ODS (Objetivos do Desenvolvimento Sustent\u00e1vel) da \u201cAgenda 30\u201d, firmada no \u00e2mbito da ONU, e a sigla mais quente do momento no mundo empresarial, o ESG (Environmental, social, and corporate governance).&nbsp; Ambas remetem as ideias de sustentabilidade e \u201cdesenvolvimento sustent\u00e1vel\u201d, ideias norte que buscam dar concretude em \u00e2mbitos e ... 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